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We feel that it is a crowded market as it's, and perhaps overcrowded. 3794 When you spoke of the necessity to assess the market based on the economic system at present, the argument you hear that's not -- to not invalidate that argument, however the argument you hear is that, well, you can give a licence and hold your hearing. By the time you decide, you realize it's going to be a couple of years, the worth of oil might be higher, stability may have returned, all shall be well. 3691 While we normally skip this section of the continuing, we felt that there was one concern to be addressed some, and significantly, MBC argued that -- in their presentation that a proposal with a cornerstone Filipino neighborhood as the lead programming block is flawed. While MBC agreed that the radio -- that the Filipino population is giant and important, it offered some far-fetched the reason why this neighborhood can not and should not be served.

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4184 In that context, and as I stated in my intervention letter, given the super increase in recent times in the size of Edmonton's third-language population, it would be equitable for them to have extra radio airtime devoted to their wants. Additional airtime needs urgently to be devoted to South Asian programming. There is a wait throughout primetime, notably during the day and afternoon drive instances. 4151 At that point, I did hearken to his radio program, Sounds of India. Neeti's program was skilled in tone, respectful of our communities, balanced, and very fashionable. Since then, I had the possibility to host my very own TV present on Videotron's cable channel from 1989 to 1993, so I know how tough it is to keep up very excessive standards and succeed in broadcasting. 4141 Just to offer you some perspective on my comments at present, I’m a long time resident of Edmonton and have been lively within the multicultural community in this metropolis for the last 35 years.

3851 And, you know, I would say that we operate all of our properties like that. If, you realize, if we’re in Edmonton and you go down the hall and also you have a look at, you realize, Sonic or Bounce, which are utterly different radio stations, they’re not programmed by the identical folks that program World. The employees at these stations are passionate about what they do.

They are inclined to have an actual sense of ownership as a result of that is their program. And in consequence, we hear what they want and fairly often, clearly, we can’t ship every little thing that individuals need, however it provides us the angle that we have to make programming decisions moving forward. 3850 So that is about having a workers and a staff at World FM who're so enthusiastic about what they do. And we are pleased with the work that’s being done on World FM. 3797 You know, it is -- definitely when it comes to the financial view, radio in Edmonton proper now, it's more than simply the financial system. It's -- we imagine that the market is already maxed out by way of licences.

And he at all times comes up with the answer that journalism should at all times be neutral and usually journalist just isn't neutral. 3991 VMS Media has been tremendously respected in Calgary and Edmonton for his or her excessive ethnic journalism, for his or her accountable news values. And I have full confidence that Ranjit Sidhu and his company, VMS Media, will most likely have the eagerness and resources to run a very profitable ethnic and information channel -- radio channel.

For his nice group service and for his respect for his journalism he has been awarded with some of the prestigious South Asian award we now have in Calgary, South Asian Excellence Award. 3993 I actually have complete confidence that with their -- with the success of their weekly newspaper and their aspect band radio for many, many years, they have the power to run a successful radio channel. 3992 It was -- I all the time discuss to Ranjit about his journalistic experience and passion and I all the time ask him how you preserve your neutrality being a journalist when you have so many religious teams and political teams throughout the South Asian community.

And that is something I'm really -- I really consider in and wish to commit my legal practice in the direction of; empowering my community and people within it, South Asian or not. 4402 So I do imagine that it -- in at present’s time too sure, the youth will connect with these kinds of speak shows, and music exhibits.

But those are two stations concentrating on completely different audiences. And with a 30 p.c, you realize, bigger neighborhood and viewers potential.